When it comes to live events—whether it’s a sold-out stadium on game day or a once-in-a-lifetime concert—getting closer to the action is every fan’s dream. Enter Vivid Seats, the go-to marketplace for buying and selling tickets to the events you love. Founded in 2001 in Chicago, Vivid Seats has grown into a powerhouse in the ticketing industry, offering a seamless platform that connects fans, sellers, and unforgettable experiences.
Redefining the Live Event Experience
According to Stan Chia, CEO of Vivid Seats, the company is much more than a ticketing platform. “At our core, Vivid Seats is a multi-sided marketplace technology platform that has best-in-class products on both sides of the marketplace,” Chia explains. “The ability to innovate and deliver value-added, differentiated products is what sets us apart.”
Loyalty That Rewards Fans
Vivid Seats stands out with the industry’s only ticketing loyalty program. Fans earn rewards on every purchase, which go toward ticket credits. The highlight? A buy 10, get the 11th ticket free promise. Last year, fans’ creative ways of spending their free tickets even made it to ESPN’s Top 10 Sports Center—showcasing just how much fun the program can be. This year, more fans than ever are enjoying their 11th free ticket, whether it’s sharing experiences with TikTok stars or celebrating iconic athletes like Larry Fitzgerald.
Empowering Sellers with Skybox
On the sell side, Vivid Seats also supports professional sellers through Skybox, the leading ERP for ticket sellers. Over 55% of professional sellers now use the platform, powering more than 40% of the entire industry’s transactions. By focusing on both fans and sellers instead of competitors, Vivid Seats continues to innovate and deliver industry-leading solutions.
A Fan-First Philosophy
Vivid Seats doesn’t just serve fans—it is made up of fans. From Swifties heading to concerts with friendship bracelets and sparkles to families visiting multiple baseball ballparks, the team understands the lengths people will go for their passions. This insider perspective allows them to facilitate incredible live experiences for every type of fan.
The Secret Sauce: People
Chia emphasizes that Vivid Seats’ greatest strength is its people. Their dedication and passion drive innovation, creating products that make live experiences accessible and enjoyable for everyone. “Our mission is to get everybody to every live event they want to attend,” says Chia.
Community and Inclusion
Vivid Seats takes pride in its inclusive company culture. Through Vivid Seats Communities, the company celebrates diversity and ensures that employees and events honor a wide range of cultures and identities. This focus on community strengthens both the workplace and the experiences offered to fans.
A Thriving Industry
The live events industry is thriving, fueled by both supply and demand. Artists increasingly rely on live performances for revenue, while consumers prioritize experiences over goods. Vivid Seats is at the perfect intersection of this growth, delivering both record-setting financials and innovative products that meet the needs of fans and sellers alike.
“Since going public, we’ve added over a billion dollars in gross order volume while continuing to grow profitability and cash flow,” Chia shares. “Our ability to deliver growth and differentiation at the same time is what sets us apart in the marketplace.”
Experience the Magic
Vivid Seats continues to innovate, providing fans with tools and experiences that make attending live events easier, more rewarding, and more fun. Whether you’re chasing the thrill of a championship game or the magic of a concert, Vivid Seats is there to make it happen.
To explore upcoming events and learn more about Vivid Seats, visit vividseats.com. Don’t forget to subscribe to their YouTube channel and podcast for more inspiring stories from brands that are making a difference.