Axon and TASER: Leading the Charge in Personal Safety and Protection on Trending Today

Axon, the trailblazer in personal safety and de-escalation technology, has transformed how we think about non-lethal protection. From revolutionizing law enforcement tools to empowering individuals with innovative self-defense devices, Axon’s mission to “protect life” has made it a powerhouse in public safety. This December, Trending Today captured Axon’s inspiring journey from its Scottsdale headquarters, showcasing the company’s commitment to safer communities and its bold vision for the future. As Axon celebrates new product launches and the ongoing evolution of the TASER brand, Trending Today provides an inside look into how Axon’s groundbreaking solutions continue to impact lives across the globe.

Our story begins with Axon’s founder and CEO, Rick Smith, who shares the motivation behind creating TASER and Axon’s broader mission to make the world a safer place. Rick’s vision is audacious yet profoundly impactful: within the next 50 years, Axon aims to make the bullet obsolete. With a foundation rooted in integrity and long-term thinking, Axon’s purpose is clear—to develop non-lethal technologies that protect without causing harm. Rick’s commitment to life-saving innovation drives everything Axon does, making the brand a pioneer in de-escalation and public safety.

Rick reflects on the values that fuel Axon’s team culture, emphasizing the importance of “winning right” and “joining forces” to act as one global team. His long-term vision is to free officers from paperwork, allowing them to spend more time within their communities—a mission that defines Axon’s unique place in the industry.

Jawad Ahsan, CFO of Axon, provides insight into the rising demand for personal safety devices and TASER’s position at the forefront of this trend. With growing concerns over public safety and the demand for non-lethal self-defense options, TASER has seen unprecedented growth in both domestic and international markets. Jawad highlights how TASER’s influence has transformed the safety and security industry, setting a high standard for non-lethal defense tools worldwide. Looking ahead, Jawad envisions continued growth and expansion, with Axon aiming to make TASER accessible to more people and communities.

Axon’s commitment to innovation extends beyond law enforcement. Matt Angorn, Vice President and General Manager of Axon’s consumer business, shares how TASER devices are gaining popularity among everyday consumers who seek effective self-defense tools. Matt highlights the unique features of the TASER Bolt 2, a non-lethal device designed with safety and comfort in mind. Unlike firearms, the TASER Bolt 2 offers a second chance for individuals in high-stress situations, providing an effective defense without lethal force. Matt also discusses TASER’s accessibility, emphasizing that the device is legal in 49 states and can be used in places where firearms are restricted, making it an ideal choice for those seeking a safe, non-lethal option.

At Axon’s Scottsdale headquarters, Trending Today captures a fascinating conversation with Pat Madden, who delves into the process of developing new TASER models. Pat explains how Axon’s research lab continually pushes the boundaries of technology to create smaller, lighter, and more powerful devices. From the first TASER model to today’s advanced devices, TASER technology has evolved with a focus on user experience, safety, and functionality. Pat teases upcoming innovations, hinting at new models and enhanced features designed to meet the demands of modern consumers and professionals alike.

Regina Holloway, Axon’s Vice President of Community Impact, shares the broader effects of Axon’s technology on public safety and community relationships. Regina highlights the role of Axon’s products, including body cameras and TASER devices, in fostering transparency and accountability in law enforcement. Through outreach initiatives, Axon is bridging the gap between police and the public, promoting safer interactions and building trust within communities. Regina envisions a future where Axon’s innovations continue to save lives and reduce the need for lethal force, driving a positive societal impact for generations to come.

In her interview, self-defense expert Sarah Morell discussed the advantages of TASER devices for personal safety. She highlighted their effectiveness in incapacitating attackers without causing permanent harm, making them a preferable option for individuals seeking non-lethal self-defense tools. Sarah emphasized the importance of proper training for users to ensure safe and effective use of TASER devices. She also identified ideal users, including parents, individuals hesitant about firearms, and those frequenting firearm-free zones, underscoring the versatility and accessibility of TASER products for diverse personal safety needs.

Trending Today celebrates the stories of industry leaders and brands that shape our world. With over 12 years on air and three Telly Awards, this acclaimed TV show, hosted by Liz Galloway and Russell Snipes, has become the go-to platform for showcasing innovation, ambition, and success across a wide range of industries. Featuring everyone from tech pioneers to consumer brands, Trending Today brings audiences a front-row seat to the future of business and innovation.

Tune in to the Axon segment on Trending Today, airing on Fox Business, to witness how this safety technology giant is redefining personal protection. Whether you’re a public safety professional, an entrepreneur, or a safety-conscious consumer, Axon’s story offers a compelling look at the future of safety and the pursuit of a world where every life is protected.

You can also watch their segment on the Trending Today YouTube page.