Why “Branding” Is Important For Your Business

Branding is a term that is used to describe a marketing technique used by a company in order to create a symbol, name, or image that is commonly known by the general population to be synonymous with the company itself. One easy example of this is the symbol of the Nike company, their famous ‘swoosh’ as it is known. It is an elongated check mark symbol in white with a black background to highlight it. This symbol is, throughout every country in the world, has become synonymous with the Nike corporation. That is branding in action. Branding is one of the most important marketing strategies available to any company in any corner of the globe. It not only distinguishes your company from your competition, but it also helps customers and anyone who sees it remember your business. Branding is about more than just the symbol or image itself. However, it does more than just help make your company farm more memorable. It allows you to create a representation of who you are as a business and what you offer that your competition cannot. Branding encompasses more than just the logo of your company, it includes the reputation of your business as well. The ‘swoosh’ is synonymous with the Nike corporation, but what do people associate the Nike corporation with in their minds? When I think about Nike, my subconscious thinks about words like excellence, athletics, running, and victory. This is because of the way that the brand is marketed and …

Macroeconomics

The study of economics emcompasses such a wide variety of different but interconnected fields and industries that it is necessary to divide it into smaller subjects under the umbrella of economics as a field of study. The same as mathematics includes a variety of more specific subjects such as calculus and geometry, economics contains several categories within it that merit their own classification as a specific subject to be studied. The two most well known and studied of these specific subjects are the study of Microeconomics and the study of Macroeconomics. The difference between microeconomics and macroeconomics is fairly simple, and can be found in the prefixes of the words themselves. Micro comes from the greek word mikros, meaning “small”, while Macro comes from the greek word makros, meaning large. So as should seem obvious to most, microeconomics is a term that refers to the study of economics on a small scale while macroeconomics refers to the study of economics on a large scale. So under the umbrella of microeconomics falls the study and analysis of things such as supply and demand for a single product, or personal budgeting. Any aspect of economic study that is focused on a specific individual, product, or company will be considered microeconomic in nature. On the other hand, macroeconomics is less specific and broader in its scope. Macroeconomics involves the study of the economy as a whole. The ‘economy as a whole’ is perhaps too vague as a description of the field of macroeconomics. …

Bravo Shoes

For a long time, the manufacturing and sale of shoes has played an important role in the global economic market. For centuries, learning to make shoes as cordwainers was a respected profession, as skilled craftsmen were few and far between. Industrialization and the globalization of economic activities in all sectors has all but killed the shoemaking profession outside of large multinational corporations like Nike or Adidas. It is incredibly difficult to compete with the name recognition and retail accessibility of these gigantic companies, and as a result, small businesses find it very challenging to break into the shoe industry at all. However, there is still competition and ongoing developments that change the status quo. Bravo Shoes is a small company that has done just that with their innovative approach to designing, manufacturing, and selling their shoes to customers. Less than twenty years old, Bravo Shoes was established in early 2002 by Tom He and his business partners in Los Angeles, California. Over the course of the last seventeen years, Bravo Shoes has become one of the most popular producers of formal shoe wear in the United States. The key to the success of Bravo Shoes is, to a large degree, lays in the quality of the shoes that they are making. As a member of the ASTM, the American Society for Testing and Materials, the quality of the materials used by Bravo Shoes in the production process cannot be overstated. There is a reason that they have been presented with …

Smokin Mary

The sale of alcoholic beverages is one of the world’s largest and most profitable industries, dominating economie across the world. From the beginnings of recorded human history, we have been making and consuming these fermented, alcoholic beverages for fun and for profit. Bartenders have invented a huge variety of different cocktails and mixtures in order to make the alcohol they sell more palatable and profitable. Martinis and pina coladas have become a ubiquitously excepted part of the culture, and almost all people will consume one of these cocktails at some point in their life. They make alcohol taste better, look more appealing, and allow the bartenders to conserve the amount of alcohol they serve to each customer, increasing profits. One of the most popular of these mixed drinks is the Bloody Mary, a cocktail popular in a similar fashion to mimosas, as a drink for breakfast and the early morning social events. At Smokin’ Mary, we sell the finest bloody mary cocktail mix ever invented at retailers across the country. In the past, in order to make a cocktail like a bloody mary, you needed to purchase all of the ingredients yourself and then prepare them properly. This is prohibitively time consuming and expensive, and as a result, cocktails were a kind of luxury item, typically only drunk by the more financially successful classes of our economy. But things have changed over the last century, with the proliferation of large multinational corporations and chain stores. Fresh fruit, vegetables, and spices …

Expansion Capital Group

For any individual or group of entrepreneurs looking to start their very own small business, there are a variety of different challenges that must be overcome in order to achieve their goals. They must construct a business plan, find clients to support their new enterprise, and most importantly, they must find the capital they need to cover all of the expenses associated with starting a new business. Finding a source of money to be used as start up capital is often the most difficult obstacle new entrepreneurs face when trying to achieve their goals. Bank loans can often have prohibitively high interest rates, and there are limited options as an alternative to working with these huge financial conglomerates. Expansion Capital Group is the solution to this problem. Expansion Capital Group is a company started by a team of successful financial experts who understand firsthand the plight of the American small business owner. Due to the state of the economy in recent years, small businesses have declined in number and profitability at a consistent rate over the last decade. Large multinational corporations and gargantuan chain stores dominate the landscape of the modern economy in every industry, making it incredibly difficult for ambitious people to successfully start their own businesses. The services we offer at Expansion Capital Group are designed to combat these obstacles in your way, and pave the way to your future success as a business. Bank Loans, for the most part at least, are the primary source of funding …

Jacaruso Enterprises

The hospitality industry is incredibly broad in its scope, including a variety of different fields within the service industry. This includes theme parks, event planning, cruise ships, and most importantly, lodging. Lodging, in this context, refers to the renting of residential occupation space at hotels and motels. The hotel industry is one of the largest industries in the world economy, the backbone of the tourist industry in even the most remote locations. As a result of the sheer magnitude of the industry, there is a great deal of competition within it. There are thousands of different hotel companies all vying against each other to attract the most customers. Here at Jacaruso Enterprises, we work tirelessly to help our clients come out ahead in this dog eat dog world of hotel services. At Jacaruso Enterprises, our goal is to help our clients business become more successful, in a variety of different ways. The first and possibly the most commonly used of the services we offer at Jacaruso Enterprises is sales support services. What this means is that we use the plethora of tools and resources at our disposal in order to help our clients improve their sales figures. From before your business has opened to when it is on its deathbed, our team has proven their ability to improve the rate at which your business gains revenue. The sales support services can include a variety of different services. We offer telemarketing and prospecting services, in which our team locates leads on …

What is eSports?

The first video game ever made was patented in 1947, a simple analogue device designed to emulate a missile targeting system. However, video games did not become more widely popular until almost thirty years later, when Atari’s pong became quite popular in the United States. Since 1980s, these games and gaming systems have become a vital part of the entertainment industry and everyday life for the average person. Almost every household in America has either a gaming system or a computer to play video games on, and as a result of this popularity, a new industry is forming around the video gaming culture. Videos on platforms such as Youtube of individuals playing video games have gained immense popularity over the previous decade. Even as early as 2010, there were video game players making enough money to live on by streaming and broadcasting their gameplay online, and being paid to advertise for various companies. eSports, also sometimes referred to as electronic sports, are competitions between professional video game players that are now played on television, not just shown online. This world of professional video game playing involves hundreds of millions of dollars today, and could soon be taken seriously on a more mainstream level. According to some surveys, this year alone as many as 400 million individuals worldwide will watch some form of eSports, and approximately half of those people do so regularly. The audience for professional video game playing is focused primarily in the United States and China, as well …

Farm to Table Movement

For decades now, there have been many individuals who take issue with the food service and grocery industry. Factory farming has had a variety of negative effects on the environment, and the treatment of the livestock in these places has been well publicized as being inhumane. The large grocery chains in America waste millions of tons of food annually that goes bad and unsold, and there are health concerns about the long term storage and chemical additives in the food. As more and more information concerning things like small farm economics and food safety became available to the public, a movement began to grow. Focusing on ensuring that their food is exclusively obtained directly from the primary source of the product, the Farm-to-Table movement is the result of decades of building change in the attitude towards food safety and traceability. One of the first and most well known farm-to-table restaurant is called Chez Panisse, located in Berkley, California. Founded by food activist and author Alice Waters, Chez Panisse is famous for developing a network among the local farms and dairies to purchase their food directly from the source. Food-to-table restaurants like this have become more and more popular since the early 2000s, turning into one of the most widespread fads in the restaurant industry. By cutting out middlemen and large national chains, the food-to-table movement takes money that would leave a local area forever and funnels it back into the community. There are of course many critics of the food-to-table …

The Franchise Builders

When your business becomes successful enough that it becomes necessary to open up more than one new location, you should begin the process of building yourself a franchise. Any store with more than two locations is a chain, and every chain is a franchise, requiring different business strategies than when only operating one storefront. At the Franchise Builders, there is a group of dedicated professional franchise developers waiting to help you build your business to greater heights. Franchise Builders offers our clients a variety of different services from marketing to technological support, everything necessary to help you develop your franchise. We do far more than just take care of the paperwork required for you to legally sell a franchise, though we can help with that as well. The staff we employ include a variety of professionals, from strategists to engineers, all focused on helping your business become more successful. We take care of all franchise related services. The founders of Franchise Builders are successful business owners themselves, who have an intimate understanding of what it takes to run a profitable franchise in a volatile economy. They own and operate a handful franchise systems, and as a result the services offered by Franchise Builders is always relevant and tested in the real world. This insight into what challenges a new franchise owner will face is unparalleled by any of the competition in the industry. A well of advice and experience is just waiting to be tapped by our customers, letting them …

Titanium Payments

The electronic payment industry has become very lucrative over the previous two decades, starting in the late nineties with Cofinity. Cofinity, soon to be renamed PayPal, was the first and most popular of the electronic payment transfer companies. Purchased in eBay in 2002, Paypal remained a subsidiary of eBay until 2015, when it gained its independence. Companies such as PayPal operate online payments systems that allow customers to make financial transactions online and across the world, in an easier and more efficient way than simply using a bank. Titanium Payments is one of these companies, offering to its customers the ability to make online money transfers and other services valuable in the modern commercial arena. Titanium Payments was originally founded in 2000 as Alpha Processing, before it was folded up and merged with the MLS Direct Network during its national launch in 2004. In 2016, Titanium Payments was launched as its own company for the first time, separate from its predecessors. Revolutionary in its structure, Titanium Payments is designed to take profits that would normally accumulate at a corporate level, and funnel them back into local communities and our business partners. As a result, we allow are clients to save more money than any of the other competitors in the industry. Titanium Payments was founded as a response to the flaws in the online payment processing industry, in which merchants using the programs were charged higher fees so that the corporate profits were not impacted, with local street level agents …