For five decades, RE/MAX has stood as a symbol of excellence, innovation, and opportunity in the real estate industry. As the world’s leading real estate franchisor, RE/MAX has not only redefined what it means to succeed in real estate but has also set the standard for an industry that thrives on integrity, customer service, and empowerment. Trending Today proudly featured RE/MAX to commemorate its monumental 50th anniversary, offering a glimpse into the brand’s journey, success, and future in real estate. Filmed at RE/MAX’s Denver headquarters and a bustling brokerage in Englewood, CO, this special segment showcases the dynamic spirit and enduring legacy of the RE/MAX brand, airing on Fox Business to a global audience of industry professionals and aspiring entrepreneurs alike.
The Foundation of a Legacy: Insights from CEO Nick Bailey
The story begins with a conversation with Nick Bailey, President and CEO of RE/MAX. Nick shares RE/MAX’s inspiring history, tracing the company’s journey from a small venture to a global real estate powerhouse. As Nick explains, the “secret sauce” of RE/MAX lies in its unique business model: a 100% franchised system that empowers franchise owners and agents to build thriving businesses backed by unparalleled resources and brand recognition. Nick reflects on RE/MAX’s reputation for excellence, noting how the brand’s commitment to customer service, continuous learning, and agent support has built an enduring legacy. For Nick, the next 50 years are about expanding RE/MAX’s global footprint, supporting franchisees, and staying on the cutting edge of the real estate industry.
A Global Vision with Shawna Gilbert
Expanding RE/MAX’s reach internationally has been a cornerstone of the brand’s success, and Senior Vice President of RE/MAX Global and Commercial, Shawna Gilbert, brings this mission to life. In her interview, Shawna discusses the challenges and triumphs of introducing RE/MAX to new markets around the world. She explains that the RE/MAX name isn’t just a brand; it’s a badge of trust, quality, and success recognized by consumers and entrepreneurs worldwide. Shawna reveals that RE/MAX carefully selects international franchisees who share the brand’s dedication to excellence, ensuring that each office embodies the core values that make RE/MAX a global leader. Shawna’s vision for the future is to continue setting high standards in every country, elevating the real estate profession on a global scale.
Empowering Franchisees: Peter Luft on the RE/MAX Advantage
Next, Trending Today sits down with Peter Luft, Vice President of Franchise Sales, who provides valuable insight into what makes RE/MAX the ideal partner for entrepreneurs looking to break into real estate. Peter emphasizes the RE/MAX advantage—a powerful combination of brand recognition, operational support, and business resources that enable franchisees to succeed. Unlike other real estate models, RE/MAX offers franchisees a complete platform for business growth, helping them attract top-producing agents and elevate their customer experience. For Peter, RE/MAX’s culture of success is rooted in a commitment to each franchise owner’s success, which, in turn, benefits agents and clients alike.
A Personal Perspective: Amy Lessinger’s RE/MAX Journey
Joining the conversation via Zoom, Amy Lessinger, Senior Vice President of Region Development, shares her personal journey with RE/MAX, moving from a successful agent and broker/owner to a leadership role with RE/MAX, LLC. Amy’s story is a testament to the unique culture that RE/MAX fosters—a community where individuals can grow their careers, lead teams, and contribute to the brand’s legacy. She describes RE/MAX’s commitment to recruiting and retaining the best agents, as well as the powerful support the brand offers to franchisees. For Amy, aligning with RE/MAX has been the best decision of her career, and she emphasizes the brand’s enduring impact on her professional growth and success.
Why RE/MAX is the Brand of Choice for Brokers like Brad Whitehouse and Alan Smith
In Denver, Trending Today captures the stories of local RE/MAX brokers who have found lasting success with the brand. Brad Whitehouse and Alan Smith, both RE/MAX Professionals brokers, share their reasons for choosing to affiliate with RE/MAX. For Brad, the decision was about aligning with a brand that supports his business growth and enables him to offer unparalleled service to his clients. Alan highlights RE/MAX’s role in empowering his team and driving productivity, making it a natural fit for his business aspirations. Their stories reflect the trust and loyalty RE/MAX fosters among its franchisees, helping them achieve personal and professional milestones.
Lisa Nguyen on Making a Difference in Her Community
RE/MAX isn’t just about transactions; it’s about community. Lisa Nguyen, a dedicated RE/MAX agent, shares how the brand empowers her to make a meaningful impact in her local area. Lisa talks about her journey from team member to team leader, describing how RE/MAX has supported her growth and provided her with a platform to give back to her community. She believes that real estate agents play an essential role in shaping neighborhoods, and she is proud to represent a brand that shares her passion for community involvement.
About Trending Today
Trending Today celebrates the journeys of top entrepreneurs, brands, and industry leaders who shape our world. For over a decade, this top-rated TV show has taken viewers behind the scenes, revealing the hard work, innovation, and determination that define success stories worldwide. Hosted by Liz Galloway and Russell Snipes, Trending Today captures the essence of ambition and achievement across industries, from real estate and finance to tech and lifestyle. Now celebrating its 12th year on air and with three Telly Awards, Trending Today has become the premier platform for showcasing “what’s trending” in the world of business and beyond.
Catch the RE/MAX segment on Trending Today airing on Fox Business to see how this global real estate giant continues to innovate and expand, setting the standard for excellence in the industry. Whether you’re an aspiring franchisee, a seasoned real estate professional, or a homeowner, the RE/MAX story offers inspiration and insights into the limitless possibilities of real estate entrepreneurship.
You can also watch the segment on the Trending Today YouTube page.