Why “Branding” Is Important For Your Business

Branding is a term that is used to describe a marketing technique used by a company in order to create a symbol, name, or image that is commonly known by the general population to be synonymous with the company itself. One easy example of this is the symbol of the Nike company, their famous ‘swoosh’ as it is known. It is an elongated check mark symbol in white with a black background to highlight it. This symbol is, throughout every country in the world, has become synonymous with the Nike corporation. That is branding in action. Branding is one of the most important marketing strategies available to any company in any corner of the globe. It not only distinguishes your company from your competition, but it also helps customers and anyone who sees it remember your business. Branding is about more than just the symbol or image itself. However, it does more than just help make your company farm more memorable. It allows you to create a representation of who you are as a business and what you offer that your competition cannot. Branding encompasses more than just the logo of your company, it includes the reputation of your business as well. The ‘swoosh’ is synonymous with the Nike corporation, but what do people associate the Nike corporation with in their minds? When I think about Nike, my subconscious thinks about words like excellence, athletics, running, and victory. This is because of the way that the brand is marketed and …